Companies that sell by phone are unhappy about Florida's "asterisk" law, the nation's first. Under the law, residents can pay to have a telephone directory listing specifying that they don't want to get phone solicitations; businesses that call anyway face fines of up to $10,000. In response, some out-of-state companies have stopped making calls to Florida, rather than pay the cost of tracking directories. But that strategy will get harder to follow if asterisk laws become more common. Right now, legislation is pending in at least six states, according to the Direct Marketing Association.
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