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Money To Burn
The Beverly Hills Mint Inc. markets fire starters made of fake money.
Richard Clar makes money the old-fashioned way: he prints it. Clar, a frustrated artist, felt his family fireplace-accessory business was just too mundane to satisfy his creative impulses. So in 1986, he founded The Beverly Hills Mint Inc. and brought out a product that was anything but mundane: Money to Burn, a fire-starter masquerading as a wad of hundred-dollar bills. Since then, Clar has increased his money supply by introducing Beverly Hills Bank Notes notepaper and, most recently, Bond Fires -- junk bond fire-starters -- targeted to disgruntled post-crash investors. With his com-pany's annual revenues up to $1 million (in real money), Clar is planning his next move: exporting his funny money to Japan. As if the Japanese don't have enough dollar holdings already. . . .
-- Ron Schultz
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