MARKETING

Aerosol Yogurt

New business information on yogurt-based whipped cream.
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Marshall Swerman just loved whipped cream, but he worried about what it was doing to his arteries and waistline. So he developed Yo-Whip, a yogurt version of Reddi-Wip, with 75% less fat and half the calories and cholesterol. Now his Toluca Lake, Calif., company is marketing the product through supermarkets.

-- Leslie Brokaw

Last updated: Sep 1, 1988




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