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MARKETING

A Business Card In Every Pocket

Giving new employees personalized business cards helps welcome them to a new company.
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SEPTEMBER 1988

It's an old but true bromide: employees who are proud of what they do make better workers. Here's another easy way managers can help instill that feeling: make sure everyone has personalized business cards.

"A batch of cards costs us only $20," says Nancy Vetrone, president of Cleveland-based Original Copy Centers Inc., "and it's a hell of a simple way to recognize each person as important." Vetrone hand-delivers the cards to new employees within a week of their joining the company -- a gesture that welcomes them to the permanent team.

The cards are also a cheap method of marketing, she says. "We've put 94 times more cards out in the world through our 94 employees. You never know who your people know.'




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