Children's bookstores could be the next mom-and-pop business to get a dose of big-time competition. Quinby's Franchise Corp. aims to become the first national chain of bookstores for kids. With financing and management drawn from the Disney family and Round Table Pizza, the San Francisco-based start-up is aimed at late-blooming baby boomers, who are having fewer children and spending more money on them.

-- Leslie Brokaw

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