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Big Pink

Owner of pink cadillac starts limousine service.

By Inc. staff | 
 

So many people asked to borrow his nifty pink Cadillac that Rick Shaub decided to make a business out of it. Last April he started Pink Cadillac Limousine Inc., in Potomac, Md. -- and drove right into the 1950s nostalgia boom. Now he's thinking about adding a pink stretch limo. His motto: "It doesn't cost much to be cool.'

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