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36
MARKETING

Sweet Deal
 

New business information on fruit-sweetened cookies.
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Richard Worth had no doubt the public would buy his fruit-sweetened cookies. His challenge was to get them onto supermarket shelves. So he sold equity in his company to 20 cookie distributors. The result: R. W. Frookies Inc., in Englewood Cliffs, N.J., sold 25,000 cases and turned a profit in its first month.

-- Leslie Brokaw

Last updated: Dec 1, 1988




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