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36
MARKETING

Light Show
 

New Business paragraph on multiplex cinemas with nightclub atmospheres.
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The market for multiplex cinemas is pretty well saturated, but Robert Garner thinks a nightclub atmosphere will give his new chain an edge. With fog billowing from the ceilings, lasers flashing across the lobbies, and $5 million in venture funds, F.S.A. Super Saver Cinemas Ltd., in El Paso, forgoes first-run films but still hopes to do heavy volume with $1 admissions.

-- Leslie Brokaw

Last updated: Jan 1, 1989




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