Telemarketing: A Consumer's View
What did you do the last time you received a telephone sales call?
Listened all the way 32%through
Cut the conversation 41short
Just hung up 26
Don't remember 1
Generally, what do you think of those calls?
Find calls useful 3%
Prefer not to get 83these calls
It depends 11
Don't know 4
Did you order the product or service being offered?
Source: The Public Pulse, The Roper Organization Inc., 1988