Telemarketing: A Consumer's View

Some statistics concerning customers' responses to telephone sales calls.

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JANUARY 1989

What did you do the last time you received a telephone sales call?

Listened all the way 32%through

Cut the conversation 41short

Just hung up 26

Don't remember 1

Generally, what do you think of those calls?

Find calls useful 3%

Prefer not to get 83these calls

It depends 11

Don't know 4

Did you order the product or service being offered?

Yes 4%

No 96

Source: The Public Pulse, The Roper Organization Inc., 1988