FEBRUARY 1989

How many consumers "really enjoy" browsing in these types of stores?

% decrease from

1988 1983

Clothing store 43% -1%

Department store 43 -1

Bookstore 35 -1

Grocery store 30 -5

Gift shop 25 -4

Furniture store 24 -6

Hardware store 23 -6

Sporting goods 23 -3 store

Audio/record/ 19 -2 tape store

Gourmet food 14 -3 shop

Over the past five years, the proportion of consumers who say they like to browse has decreased for every one of 26 kinds of stores. In particular, women, college-educated and affluent consumers, and consumers on the East and West Coasts are generally much less likely to be interested in browsing now than they were in 1983.

Source: The Roper Organization's The Public Pulse, November 1988.