FEBRUARY 1989
How many consumers "really enjoy" browsing in these types of stores?
% decrease from
1988 1983
Clothing store 43% -1%
Department store 43 -1
Bookstore 35 -1
Grocery store 30 -5
Gift shop 25 -4
Furniture store 24 -6
Hardware store 23 -6
Sporting goods 23 -3 store
Audio/record/ 19 -2 tape store
Gourmet food 14 -3 shop
Over the past five years, the proportion of consumers who say they like to browse has decreased for every one of 26 kinds of stores. In particular, women, college-educated and affluent consumers, and consumers on the East and West Coasts are generally much less likely to be interested in browsing now than they were in 1983.
Source: The Roper Organization's The Public Pulse, November 1988.