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STRATEGY

Quote of the Month

A quotation from Robert Ronstadt about focusing on value rather than money.
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MARCH 1989

'Keep the right goal in mind: don't look for money, look for applause. If you create something of value the sales will come.'

-- Robert Ronstadt, chairman and CEO of Lord Publishing Inc., in Natick, Mass., and developer of the Academic Program in Entrepreneurial Studies at Babson College




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