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MARKETING

Name Game
 

Company finds an appropriate name for its romance novels on tape: Kissettes.
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Dana Valery Catalano and Susan Tisch say they had no trouble coming up with a name for their new product, a series of romance novels on tape. They formed Cati Productions Inc., in New York City, and last May began selling the tapes through tabloid ads -- under the name Kissettes. "We needed a word that told you very simply what to expect," explains Catalano. "And if you see the word Kissette, [you know] it's definitely not a harp concerto."

Last updated: Apr 1, 1989




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