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36
LEAD

Sources of Entrepreneurial Satisfaction
 

Chart: 12 sources of entrepreneurial satisfaction and how entrepreneurs rate them on a scale of 1 to 10.
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APRIL 1989

Importance

Source of on scale of

satisfaction 1 to 10*

Pride in product/service 8.7

Control 8.2

Freedom 8.1

Flexibility 8.1

Self-reliance 7.8

Customer contact 6.9

Income 6.8

Employee contact 6.3

Recognition 5.9

Privacy 5.9

Security 5.5

Status 5.2

* According to surveyed small-business owners.

Source: Cicco & Associates Inc., 1987

Last updated: Apr 1, 1989




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