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CUSTOMER SERVICE

Marketing: Who Likes You For Your Toll-free Number?
 

Survey: Does a company's 800 number affect your confidence in them?
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JUNE 1989

If a company has an 800 number you can call for information or a complaint, does this give you more confidence or less confidence in the company, or does it affect your confidence one way or the other?

Occupation

Age Executive/ White- Blue-

Total 18-29 30-44 45-59 60+ professional collar collar

More confidence 48% 50% 53% 44% 41% 57% 51% 44%

Less confidence 1 2 2 1 1 1 3 1

Doesn't affect confidence 46 44 42 52 50 41 45 51

Don't know/no answer 4 4 3 3 8 2 2 5

Source: Roper Reports, The Roper Organization Inc., 1988, based on 2,000 face-to-face interviews with adults age 18 and over.

Last updated: Jun 1, 1989




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