Thinking of using the U.S. mail to get new customers? Or to serve the ones you already have? If you're not familiar with the basics of direct mail, Quill Corp., with 32 years of experience in direct-mail campaigns, may be able to help you out. It publishes a primer, How to Compile and Maintain a Mailing List.
The 40-page booklet spotlights what to include in a database, how to judge the value of a name, how to keep a list duplicate-free, in-house sources for names, and types of out-of-house lists and where to get them. It also catalogs software and supplies a list of further reading. The booklet is available free from Quill Business Library, 100 South Schelter Road, Lincolnshire IL 60069.
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