JULY 1989

How Americans rate the ability of different industries to serve the country's needs at a reasonable cost

Excellent Good Fair Poor Don't know
Computer industry 26% 46% 15% 4% 9%
Food companies 21 52 19 4 3
Telecommunications industry 18 42 23 9 8
Cable-television networks 12 39 25 12 13
Pharmaceutical companies 11 36 31 14 7
Automobile companies 8 38 34 15 5
Defense industry 9 34 28 20 9
Airlines 6 33 37 17 8
Oil companies 6 29 38 21 5
Chemical companies 5 28 33 21 14
Insurance companies 5 23 33 33 5

Source: Roper Reports Public Pulse , survey of 2,000 adults aged 18 and over, 1988.