Login or signup
36
HUMAN RESOURCES

Now Read This

A CEO provides incentive to encourage employees to read the company newsletter.
Advertisement

JULY 1989

Ever wonder how many employees read your company newsletter? The answer is of vital importance to Harry Featherstone, president and CEO of The Will-Burt Co., in Orrville, Ohio, who uses the company newsletter as a way to educate his employees about the company's employee stock-ownership plan. To encourage readership and discussion, Featherstone occasionally includes a quiz on the big story of the issue, complete with a dinner-for-two certificate for the employee who answers the most questions correctly.

Featherstone's reasoning? "I thought it would make employees talk about the story among themselves and learn the material better." Roughly 10% of Will-Burt's 300 employees vie for the prize each month.

Last updated: Jul 1, 1989




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Comment and share features
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: