MARKETING

Just a Second

Survey: 500 execs were asked how long they would wait at a booth to see a trade-show sales representative.
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JULY 1989

More than half of the 500 executives surveyed at five major trade shows wouldn't wait more than a minute for a sales representative at a booth. Here's how the numbers break down:

41% 1 minute

28 3 minutes

14 5 minutes

11 30 seconds

6 Won't wait

Source: From a 1989 survey by Incom International, Chicago, a trade-show training and research organization.

Last updated: Jul 1, 1989




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