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Animal Preserve

The Bear Care Company sells bubble bath for stuffed animals.

 

The career options facing newly minted lawyers can be daunting. But consider David Goldberg's choice: he started a teddy-bear shampoo company. He says the idea just seemed more appealing than talking torts. The Bear Care Co., in Beverly Hills, Calif., uses sales reps who sell stuffed animals and is moving about 5,000 bottles of BearBath a month.

-- Leslie Brokaw