september 1989

Percentages are the differences between perceptions of responsibility and fulfillment. [Negative percentages indicate business falling short of expectations, while positive numbers indicate meeting or surpassing expectations.]

New-product & service development 40%
Good salaries/benefits 20
Being good citizens in community 17
Keeping profits reasonable 9
Charging reasonable prices ñ1
Safe products ñ1
Quality products & services ñ3
Protecting health & safety of worker ñ6
Honest advertising ñ21
Paying fair share of taxes ñ29
Cleaning own air & water pollution ñ38

Source: "The Public Pulse," The Roper Organization survey of 2,000 adults aged 18 and over, June 1989