september 1989
Percentages are the differences between perceptions of responsibility and fulfillment. [Negative percentages indicate business falling short of expectations, while positive numbers indicate meeting or surpassing expectations.]
| New-product & service development | 40% |
| Good salaries/benefits | 20 |
| Being good citizens in community | 17 |
| Keeping profits reasonable | 9 |
| Charging reasonable prices | ñ1 |
| Safe products | ñ1 |
| Quality products & services | ñ3 |
| Protecting health & safety of worker | ñ6 |
| Honest advertising | ñ21 |
| Paying fair share of taxes | ñ29 |
| Cleaning own air & water pollution | ñ38 |
Source: "The Public Pulse," The Roper Organization survey of 2,000 adults aged 18 and over, June 1989