Multiplex Inc. prints the home phone numbers of its top managers in its sales catalog.
Want to let your customers know how committed you are to serving them? For the past four years J. W. Kisling, CEO of Multiplex Inc., a St. Louis maker of beverage-dispensing equipment for the food-service industry, has listed the home phone numbers of the company's 16 directors and officers in its catalog. Next to the list is a suggestion to call in case of emergency -- if satisfaction can't be had from an area manager. "The secret," Kisling confides, "is we only get a couple of calls a year. But seeing it in writing impresses the hell out of our customers."