september 1989

What are the two most important factors in your job?

Young urban professionals All other workers
Money 22% 40%
Independence 40 35
Gratifying work 50 32
Liking co-workers 14 25
Pleasant environment 11 25
Contribution to public good 33 15
Important career step 10 15
Don't know/no answer 3 3

Source: The Chivas Regal Report on Working Americans: Emerging Values for the 1990s, a telephone survey of 1,001 randomly selected working Americans aged 25ñ49, conducted by Research & Forecasts Inc., New York City, 1988