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MARKETING

Power Poll

Quick Tally Systems has developed a way to instantly tabulate and display the results from polls on video.
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No more waiting for survey results. With its new electronic handsets, Quick Tally Systems can instantly tabulate responses and display them on video screens. The firm leases its system to market researchers and conducts its own polls of town meetings and TV-studio audiences. The price: $5,000 and up per day. The pitch: customers get visceral feedback never before available.

-- Leslie Brokaw

Last updated: Oct 1, 1989




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