Watch 'n' Wait

Healthcare Television Network produces and distributes health programs on video.
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Waiting rooms offer captive audiences, and Healthcare Television Network Inc. is out to sell them to advertisers. Starting next January, the Tampa company will send health programs to 3,000 pediatric offices, supplying free videotapes, televisions, and VCRs to physicians. The revenues come from commercials, pitched to sponsors as a way to "obtain pediatricians' perceived endorsement."

-- Leslie Brokaw

Last updated: Oct 1, 1989




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