STRATEGY

International

Survey: Answers to some questions about how companies are preparing for the European unification in 1992.
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OCTOBER 1989

Is your company making any special preparations for the European unification in 1992?

Annual sales Yes No Don't know

Less than $50 million 45% 55% 0%

$50 million to $500 million 45 40 15

More than $500 million 69 13 19

Will European unification lower your company's cost of doing business in Europe?

Annual sales Yes No Don't know

Less than $50 million 20% 5% 75%

$50 million to $500 million 45 10 45

More than $500 million 44 19 38

Will a Euro-American joint venture be your company's major effort?

Annual sales Yes No Don't know

Less than $50 million 40% 25% 35%

$50 million to $500 million 25 45 30

More than $500 million 13 56 31

Source: "Preparing for 1992," survey of 300 executives by American Management Association, New York City, July 1989.

Last updated: Oct 1, 1989




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