Subscribe to Inc. magazine
HOW TO SELL ANYTHING

The Bottom Line

A quick look at some results from a Gallup poll conducted for the American Society of Quality Control in 1988.
Advertisement

In 1988 Gallup poll conducted for the American Society for Quality Control, 15% of U.S. adults couldn't name a single company that they associated with high quality. This finding was actually less depressing than the results of a 1986 survey, in which the same question was put to business executives. A whopping 25% of the executives couldn't name a company known for quality, if their own was disallowed. Let's hope none of these people are your customers.

Last updated: Nov 1, 1989




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Livestream events | Comments
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: