Chips Ahoy

A telemarketing company plans to set up a national operation to market semiconductors.

By Leslie Brokaw | 
 

More than 70% of semi-conductors are commodity items, but the vast majority are still sold the old-fashioned way -- through national distributors with big in-house sales forces and numerous satellite offices. Allegiance Distribution, in Irvine, Calif., aims to exploit this inconsistency by setting up a national operation that relies more on telemarketing, drastically reducing overhead. -- Leslie Brokaw

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