Subscribe to Inc. magazine
MARKETING

Chips Ahoy

A telemarketing company plans to set up a national operation to market semiconductors.
Advertisement

More than 70% of semi-conductors are commodity items, but the vast majority are still sold the old-fashioned way -- through national distributors with big in-house sales forces and numerous satellite offices. Allegiance Distribution, in Irvine, Calif., aims to exploit this inconsistency by setting up a national operation that relies more on telemarketing, drastically reducing overhead. -- Leslie Brokaw




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Livestream events | Comments
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: