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36
MARKETING

Kid Holder
 

Woman creates Wiggle Wrap, a harness to bind children into seats.
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Jamie Leach's infant never seemed quite secure in his high chair. When the child actually slid out of one at a restaurant one day, Leach took to her sewing machine and produced Wiggle Wrap, a harness to bind children into seats. C. J. Leachco produces two versions of the child wrap under separate names, allowing the Ada, Okla., company to sell into both high-end and mass-market outlets from the start.

-- Leslie Brokaw

Last updated: Dec 1, 1989




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