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MONEY

Adventure Capital

Survey of 473 investors asking what motivates them toward financing start-ups.
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Why do people sink money into start-ups? Here's what 473 investors said in a recent survey, conducted by University of Tennessee College of Business associate director Pat Postma.

Motivated by purely financial considerations 47%

Wanted to participate in the company as well as see high returns 31

Compelled primarily by an interest in supporting economic development and entrepreneurship 22




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