Hubert Tibbetts, who retired as CEO of Thomas J. Lipton in 1988, long wondered why there couldn't be a soap bar that also serves as shampoo and conditioner. Now he's pursuing the idea on his own. The self-financed Hubert Inc., in Palm Beach, Fla., is testing ShamSoap in south Florida stores. If the product is successful, it wouldn't be Tibbetts's first: at Lipton, he championed Cup-a-Soup.

-- Leslie Brokaw