MARKETING

Big Game

Woman invents and markets a new board game called Huggermugger.
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Diana Carlston concedes that 90% of board games don't last even two seasons, but she thinks her new entry can beat the odds. In Huggermugger, players answer language-related questions in a race to find the mystery word. With $500,000 in start-up funds, a slew of high-end outlets, and plans for a clothing line, the new game is billed as the successor to Trivial Pursuit and Pictionary.

-- Leslie Brokaw

Last updated: Jan 1, 1990




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