JANUARY 1990

Professional and personal obstacles cited by women entrepreneurs:

Low self-esteem and/or fear of risks 40%

Not taken seriously in not traditionally female fields* 33

Balancing work and time spent with family 32

Lack of support form family/colleagues 28

Raising capital 21

Lack of specialized know-edge for business area 14

Difficulty establishing credit 9

Lack of management experience 6

Few or no accounting skills 5

No knowledge of bank lending procedures 5

Production/quality control 4

Lack of experience in hiring/firing employees 2

*e.g., manufacturing and construction

Source: The Avon Report survey of 450 women business owners, 1987-89