Mar 1, 1990

International: Cultural Differences

Chart: Survey of 1,157 executives in Europe asking what sales skills their sales representatives lack.

 

MARCH 1990

What sales skills do your sales representatives lack?

United Kingdom France West Germany Switzerland
Understanding client needs 53% 12% 52% 56%
Listening skills 27 10 20 21
Persistence/patience/tact 16 18 23 19
* * *

Source: Survey of 1,157 executives in Europe conducted by National Opinion Research Ltd. for Learning International, Stamford, Conn., 1989