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International: Cultural Differences
Chart: Survey of 1,157 executives in Europe asking what sales skills their sales representatives lack.
MARCH 1990
What sales skills do your sales representatives lack?
| United Kingdom | France | West Germany | Switzerland | |
| Understanding client needs | 53% | 12% | 52% | 56% |
| Listening skills | 27 | 10 | 20 | 21 |
| Persistence/patience/tact | 16 | 18 | 23 | 19 |
Source: Survey of 1,157 executives in Europe conducted by National Opinion Research Ltd. for Learning International, Stamford, Conn., 1989
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