Tee Time: Warren Avis, founder of Avis Inc., is opening a nine-hole par-34 golf course -- in his backyard. Not a golfer himself, he justifies the $300,000 expense by saying he wants his friends to have something to do when they visit.

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Up, Up, and Away: Unable to offer travel to as many exotic locales as a United or a Delta, Ed Beauvais, CEO of America West Airlines, saw his frequent-flier program losing altitude. At the end of 1989, Beauvais came up with a solution: begin daily service to Hawaii. In three months, frequent-flier membership doubled.

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Moving Up: Forget about companies flocking to the suburbs. Patrick McGovern -- founder of International Data Group -- thinks the city still glitters. The publisher recalls when suburban real-estate prices were low, and he could attract flextime workers. Now, 26 years later, he's whisking his headquarters from suburbia to a posh Boston address. "If your calling-card address is small town, customers think the company is provincial."

-- Martha E. Mangelsdorf