HARDWARE

Talk Is Cheap

CEO equipts her delivery team with cellular phones, saving time and money.
Advertisement

APRIL 1990

Because her delivery people had to pull off the road to call the office, Betsy Hoaglin, CEO of $5-million RADS Radiography Service Inc., in Clearwater, Fla., figured missed connections were costing her two to three deliveries a day. She put a stop to the expensive game of telephone tag by equipping her mobile X-ray units with cellular telephones.

Even though each phone cost $1,000 two years ago, the additional revenue generated was more than enough to cover the initial investment and the phone bills of $300 a month.

Although the cost of cellular phones has dropped to $450, Hoaglin's competitors still haven't equipped their vehicles, giving RADS an edge.

Last updated: Apr 1, 1990




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Livestream events | Comments
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: