Inc. celebrated its 11th anniversary last month. In that time, we've published 134 issues of the magazine, reported and written approximately 2,600 articles, and prepared more than 7,900 pages of editorial. And every word of it (some 7.9 million in all) has been about the process of building a business.
Now the magazine's fact checkers will no doubt object to this last remark. They will point to such articles as "Where Does the Money Go," a story that revealed how some of our better-known company builders spend their money, with hardly a word about how they earned it. Nonetheless, articles like this have appeared in Inc. so infrequently that we've overheard colleagues wonder aloud whether we have an aversion to the material life.
The truth of the matter is there are lots of things that have never appeared in Inc. -- Raymond Carver's fiction, recipes for the most authentic barbecue, Tom McGuane's descriptions of Montana's best trout waters, to name but three -- that I, for one, have no aversion to. When it comes to the question of why the material life hasn't made more of an appearance in this magazine, the simple fact of the matter is that it seemed to have little or nothing to do with its mission.
Yet over the years we've been struck by this simple irony: if company building itself has its own special rewards and challenges, it also influences every other aspect of one's life. As members of the Inc. community, you often deal with a set of unique and provocative questions. How do you prevent the rigors of owning a business from eroding your relationship with your family? How do you take the skills and talents you develop in a private business and apply them in the public arena, giving something back to your community? And when you've achieved some degree of financial independence, how do you get away from the business long enough to enjoy it?
These are absorbing questions, ones we couldn't begin to explore in Inc. without eliminating some of our basic business coverage. So we've created another magazine -- The Inc. Life -- that will be distributed free only to Inc. subscribers. The first issue accompanies this magazine; another will follow in November, with four scheduled in 1991. Heading up the project is Curtis Hartman, a senior editor here at Inc. for the past seven years.
As a subscriber to Inc., you've been getting a magazine that helps you take care of your business. With the advent of The Inc. Life, you'll have a publication that helps you take care of yourself.