MAY 1990

An employee reading at a snail's pace is a mighty in-efficient worker, says J. W. Kisling, CEO of Multiplex Co., a Ballwin, Mo., manufacturer of automatic beverage dispensers. So Kisling, who was once a slow reader, invested in a speed-reading course for his employees.

For six weeks 40 of his 200 employees from the office and factory met for three hours of instruction twice a week -- from 7 a.m. to 10 a.m. Reading rates went up at least 50%, and comprehension rates for most students increased 50%.

The course was offered to all employees. Those who read volumes of material in a typical day's work and have to glean important information quickly have found it especially helpful. "You don't have to do arithmetic to see that this makes sense," says Kisling, who paid $6,000 for the course.