Brand loyalty, price, and quality are still the key purchasing decision factors for consumers, but more people than ever base choice on how companies rate on the following:
|Pollution prevention effort||6%||12%|
|Offensive television advertising||*||16|
|How union labor relations managed||*||9|
|Trade with countries disapproved of||3||7|
|Effort to hire minorities||3||6|
|Kinds of community events sponsored||*||4|
Source: "The Public Pulse," a survey of 2,000 people from all walks of life. The Roper Organization Inc., New York City, January 1990.