MARKETING

Marketing: Beyond The Product

Chart: The percentage of consumers who base purchases on things other than brand loyalty, price and quality.
Advertisement

MAY 1990

Brand loyalty, price, and quality are still the key purchasing decision factors for consumers, but more people than ever base choice on how companies rate on the following:

1978 1989
Pollution prevention effort 6% 12%
Offensive television advertising * 16
How union labor relations managed * 9
Trade with countries disapproved of 3 7
Effort to hire minorities 3 6
Kinds of community events sponsored * 4

*Not asked

Source: "The Public Pulse," a survey of 2,000 people from all walks of life. The Roper Organization Inc., New York City, January 1990.

Last updated: May 1, 1990




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Livestream events | Comments
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: