MAY 1990
Brand loyalty, price, and quality are still the key purchasing decision factors for consumers, but more people than ever base choice on how companies rate on the following:
| 1978 | 1989 | |
| Pollution prevention effort | 6% | 12% |
| Offensive television advertising | * | 16 |
| How union labor relations managed | * | 9 |
| Trade with countries disapproved of | 3 | 7 |
| Effort to hire minorities | 3 | 6 |
| Kinds of community events sponsored | * | 4 |
*Not asked
Source: "The Public Pulse," a survey of 2,000 people from all walks of life. The Roper Organization Inc., New York City, January 1990.