Login or signup
36
STRATEGY

Sign of the Times

U.S. entrepreneur markets Soviet souvenir tee-shirts in Russia.
Advertisement

When tourists in the USSR see "I * Leningrad" T-shirts for sale, they may think capitalism has really arrived. In a way it has -- except the shirts are made in America. After being adorned with sights like the Moscow Metro, they are exported by a U.S. entrepreneur, Andrew Harkuscha of Jamaica, N.Y.-based World Marketing Technologies. Why can't the Russians produce their own kitsch? Harkuscha says the Soviet system can't match his ability to accommodate diverse T-shirt tastes with some 50 designs, from the Stolichnaya vodka label to the Soviet flag. He, meanwhile, is happy to cater to customers' desires, as long as they pay in hard currency. "I want to turn the Soviet Union into one large shopping mall."

-- Martha E. Mangelsdorf

Last updated: Jun 1, 1990




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Comment and share features
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: