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MARKETING

Just Filling Orders, Sir

Oliver North cofounds a bullet-resistant vest start-up.
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Like others, Iran-Contra centerpiece Oliver North got the idea for his new business by deciding to improve an item he already used. The product: bullet-resistant vests. Cofounded with former CIA officer Joseph F. Fernandez, Guardian Technologies International is selling its lightweight, high-tech vests to police officers -- hoping that a heavyweight, high-profile image will help.

-- Leslie Brokaw




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