MARKETING

You Scratch My Back

Start-up offers free tests for cholesterol and blood pressure readings in malls.
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A California company is making a business as a marketing arm for hospitals. Testing 1-2-3, in Woodland Hills, runs permanent health-screening centers in malls, offering free tests for cholesterol and blood pressure readings; the public company makes its money from monthly fees of $15,000 to $22,000 paid by affiliated hospitals. Hospitals, in return, get referrals.

-- Leslie Brokaw

Last updated: Jul 1, 1990




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