"When they first told me they wanted to sell my chalk, I thought it was crazy," admits Marcia Greiner, president of Our Kids. "The stuff looked like colored dog poop. It took a child's eye to see the potential."

Launched from the family kitchen, Suzanne and Ross Greiner, now 13 and 10, shaped their mom's homemade, nonstaining chalk into shapes, selling them at bazaars. It wasn't long before Walmart and Toys 'R' Us came calling. Unfortunately, the retailers refused to do a deal with grade-school kids, forcing the Colorado youngsters to pass the reins to mom and dad. After five years the Greiners sold Our Kids to Toy Soldiers for an undisclosed sum.

-- Elizabeth Conlin