JULY 1990

Areas in which small companies believe they have an advantage over big-company competitors

Customer service 70.9%

Can respond quickly 43.6

to opportunities

Quality of employees 38.7

Product quality 37.2

Price 24.9

Experts in marketplace 23.9

Product selection 11.6

Other 2.9

Source: "1990 Small Business Outlook Survey" of 3,100 companies by Reliable Corp., Chicago.