JULY 1990
Areas in which small companies believe they have an advantage over big-company competitors
Customer service 70.9%
Can respond quickly 43.6
to opportunities
Quality of employees 38.7
Product quality 37.2
Price 24.9
Experts in marketplace 23.9
Product selection 11.6
Other 2.9
Source: "1990 Small Business Outlook Survey" of 3,100 companies by Reliable Corp., Chicago.