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36

Boxed Set

New business packages magazine subscriptions to be sold as gifts through retailers.
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Would gift givers buy magazine subscriptions if they were sold like other presents? A Princeton, N.J., company is betting on it. Subscriber Systems boxes up gift subscription forms with greeting cards and displays them on spinning racks in shops. Retailers get a new impulse item, publishers a cheap way to add new readers. -- Leslie Brokaw


Last updated: Aug 1, 1990




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