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MARKETING

The Name Game

New narrow niche health-care center offers therapy for women who encounter problems during pregnancy.
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Health-care niches are getting narrower -- PregnaCare Rehabilitation Centers, a franchisor based in Horsham, Pa., offers therapy for muscular and skeletal problems occurring during pregnancy. Key to its strategy: the therapy qualifies as rehab treatment, so clients get insurers to foot the bill.

-- Leslie Brokaw

Last updated: Sep 1, 1990




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