Dec 1, 1990

Bo Knows Marketing

Company markets book covers decorated with ads.

A Stoughton, Mass., company has a new way for national advertisers to break through the saturated teen market: book covers decorated with ads so hip that kids choose to put them on textbooks and look at them every day. Cover Concepts has signed on such sponsors as Nike and Veryfine Products, and last fall gave away 1 million covers.

-- Leslie Brokaw

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